DO YOU REALLY WANT TO BE GROWING CRABBY F*CKERS?

Whipster,

I just got back from a month-long working/retreat in the middle of the jungle in Costa Rica.  (Yes! It was totally as awesome as it sounds!) And our first week there, I wanted to go out to a really delicious vegan meal, so I’m reading restaurant reviews on TripAdvisor, when I noticed something that really bugged me.

This particular place has good reviews. Except for one. And the negative review isn’t even related to the food or service – it was a complaint about the bathroom. And the restaurant owner  responded, explaining the issue, apologizing for the inconvenience, and inviting the customer to return soon. That’s taking care of your people, right? 

Well, sort of.

You see, the owner addressed only the complaint. He ignored all the other 20+ comments , which happened to all be rave reviews. He’s giving his unhappy clients all his love. So what’s left for the happy ones?

Let’s back up a minute.

If you are an unhappy customer, tell somebody while you’re there at the restaurant, store, transaction, whatever. Always give the service provider a chance to remedy the situation. (I can’t stand people who post to Twitter and Facebook about bad experiences at restaurants or stores without ever having gone straight to the source first so they have a chance to fix it. Those people are just addicted to being crabby f*ckers!)

(Yes, I did just say “crabby f*ckers.”)

Anyway, if you’re spending all your time appeasing the clients who are unhappy, then you’re not giving enough joy to the clients who love you. And that’s a mistake, because…clients that love you will make you rich! You have to talk to all of your clients, happy or unhappy, but focus the majority of your energy on the ones who love you. 

Where your attention goes is what grows and do you really want to be growing crabby f*ckers?

  
Kisses + Whippings,


 

PS I’ll be sending out the invites for March’s Hustle Your Business Bootcamp class soon! The lovely + talented Rebecca Pollock has whipped up a gorgeous logo and now I'm working on the webcopy. Hang onto your stilettos. You are going to want in and space will be limited.

 

ARE YOU POSTING FOR POPULARITY?

 

Whipster,

There are days (we all have them!) when putting your thoughts and ideas out on the internet can feel like you’re shouting at the top of your voice straight into a deep, deep, empty well.

 (Hello-o-o-o-o-o-o-!)

Quiet becomes lonely. Lonely becomes alone. Alone becomes unwanted. And from there, it’s only a short skip over to that dreaded place: Nobody-Likes-Me Land. (Terrible place. Really. No fun at all.)

Trust me: No one likes admitting it. But it happens to us all. (Super guilty here.)

The kneejerk response is often to just post some more, until we prompt some kind of positive feedback.

I want you to stop visiting the land of Nobody-Likes-Me. (Have I mentioned it’s a terrible place? Seriously, it sucks. So uncool. And the food and the stilettos – well, don’t even get me started.)

Instead, I want you to hang on to your perspective. Ask yourself: Am I posting because I want to be of service or to just have fun, or am I posting for popularity?

You don’t have to share the answer with anyone – but you do have to be honest with yourself. It’s easy to get hooked on the delicious-sexy instant gratification of social media.

But living your red carpet dream requires you to keep your head on straight and your eyes on the prize.

You’re bigger, stronger, more powerful than that small voice telling you that you’re not popular enough. You ARE going places. You’re turning your dreams into reality, and you’re looking so hot doing it!

So tell that annoying voice to eff off! If you’re not posting to be of service or just to have fun, STOP.

Give yourself a little time to regroup, refocus and get a good solid grip. Come back when you’re ready.

We’ll be here, waiting with bated breath for your brilliant ideas. I promise.

 

Kisses + Whippings,

PS I’ll be sending out the invites for March’s Hustle Your Business class soon! The lovely + talented Rebecca Pollock is whipping up a gorgeous logo and I want your invitation to be pretty!

IS YOUR TARGET MARKET

HUSTLING FOR YOU?

 

Whipster,

I awoke the other morning to find a post on Facebook written by one of your Whipster compatriots, singing the praises of The Morning Whip. How much she’d gotten from it. What a difference it had made.

Happy dance, right? (Non-stiletto happy dance; I don’t actually sleep in them, you know!)

But there was more.

Other Morning Whipsters chimed in to say more of the same. They’d gotten so clear, they’d made such massive strides, they were so glad they’d done The Morning Whip!

And still, there was more.

Whipsters-to-be added their enthusiasm to the comments, saying they couldn’t wait to do it, that they’d heard so many amazing things about it that they were on board for this next round.

Major, booty-shaking, smile-making happy dancing! Major. I love what I do. I love you Whipsters. And I love hearing that you love The Morning Whip!

So, this is what happens when you’ve claimed your right target market, chicas! Your right target market starts doing your hustling for you. Word spreads. Love spreads. Cash spreads. Everyone is thrilled.

Of course, the catch is that finding your right target market is one of the hardest things you will ever do for your business. (If it were that easy, every business owner would be making bank, hand over fist, right?)

And claiming my target market had been one of my biggest challenges in my business up until the winter of 2011 when I decided to make a commitment to my dream target market – entrepreneurial women who are creative + business minded and determined to make 7 figures. Women who love to drop the F-Bomb, eat kale, practice yoga, rock spirituality, sustainability and philanthropy, and would spend their last dime on a designer handbag and a copy of Fast Company! 

It seemed impossible, but I knew I had to do it. For me. For you. For us!

Your target market ought to hustle for you. And this is why I offer a bonus workshop within The Morning Whip that’s dedicated to this very thing.

Find your right target market, serve them, and watch things happen! You can do this. Absolutely. No doubt about it.

 

Kisses + Whippings,

PS I’m doing some hustling for one of my Morning Whipsters – Amy Scott – and her new program Ticket to Write.

If you declared 2012 the year you're going to finish (or start!) your book, congratulations! And you're looking for accountability, support, and expert advice to finish your book?

Check out Ticket to Write.